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For Girls and Boys

Josie /Zhuoshi Xie

This is my senior design project - a movement that seeks reduce the prevalence of gendered toy packaging as well as the effect it has on purchasing decisions, in order to allow children to enjoy and be positively influence by a greater variety of toys than just those marketed towards their own gender, so that our children can learn and grow with the toys they play with, unconstrained by our narrow gender frameworks.

Promo video