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Visual Brand Language

Justin Finkenaur

Visual Brand Language is the visual communication of brand values and identity through design. The purpose of this project was to design an accessory product for an existing automotive brand. I re-designed an electric drill that reflects the core visual elements that encompass the BMW 5 Series Sedan. The process consisted of researching BMW's history as a car manufacturer as well as understanding the aesthetic elements and features that distinguish the BMW 5 Series from other luxury vehicles.


Student's Portfolio Site