• Making the Abstract Concrete
  • Bicycle Crash Sequence
  • Slow motion helmet impact
  • The helmet skids across the crash surface upon impact
Making the Abstract Concrete

Making Abstract Concrete

Tracy Potter

This was a project for a masters level communication design studio. We were tasked with identifying a challenging topic or question and writing a short narrative that, when accompanied by visuals and motion, was easy to grasp. My topic focused on explaining how bicycle helmets work. Detailed process documentation can be seen here: https://medium.com/communication-design-studio-fall-2015/project-2-making-abstract-concrete-9-15-6aab2607b16f#.1vulfu5qc

Concept Video