Cupcake ATM, Human Factors Study
I chose the Sprinkles Cupcake ATM machine as my topic of research, which are attached to the side of an operating Sprinkles bakery. It provided customers an alternative outlet for retrieving their goods in a new, refreshing, delightful way. I was curious to see though there was no line at the bakery, why there was a line for this machine. After observing customers for 1-2 hours who tried to access this machine, a variety of emotional, physical, and cognitive responses were triggered.