Opt Out: An Inclusive Smoking Cessation Tool
Opt Out is a versatile smoking cessation tool designed for the Allegheny County Health Department. This multi-media solution serves smokers across a range of stages of quitting. An engaging deck of activity cards, housed in a box the size of a cigarette pack, Opt Out provides an immediate, behavioral replacement as well as serves as an ergonomic surrogate for the ritual practice of smoking. A poster series and suggested app will further extend the reach of this tool.
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