Pennsylvania Energy Efficiency Community Advertisement
Sara Remi Fields
Our goal was to create more energy efficient homes in Pennsylvania. I decided that the best way to reach consumers would be to relate to them. With this in mind, I created the Penn Energy Efficiency Community. Since people belong to communities of all kinds, I used the sense of a group, website, and video, to make homeowners feel as though they are a part of something bigger and to use this belongingness provoke action, concern, and change in relation to energy efficiency.