How do we design a system that will get homeowners to be pro-active about energy efficiency? Homeowners should want to make changes for themselves but also for the community's sake. The interactive booklet and two CFL bulbs are sent in a box to the owner as a buy-in. My approach leverages community based social marketing. Having block leaders who are familiar faces to check on homeowners is very effective. The content utilizes persuasive normative messaging and social pressure.