Resonating Facts
Faith Kaufman
The Home Energy Score was a client-based project that dealt with consumer psychology, data presentation, and research. I had to decide what information would resonate with our target audience of Pennsylvania residents and cause them to take action on improving their energy efficiency. I crafted a mailer that combines the problem with the solution and encouragement of getting a HES Audit to combat health risks. I also created an HES diagram that allows homeowners to track their progress.
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