DDes Candidate—helping organizations become more human-centered by measuring what matters
Jacquelyn is a tireless advocate of human needs and excels at bringing human-centered design solutions to complex, multi-stakeholder service systems. She currently leads the service design team at Fannie Mae in Washington, D.C. and is helping to establish their new in-house design capability.
Leveraging her education in critical theory, cultural policy, critical technology studies, and—at present—transition design, Jacquelyn approaches problem solving with a thoughtful and open mind to welcome new insights, ideas, and opportunities for collaboration with experts, stakeholders, and diverse research populations. Her professional background in cultural policy, business management, and communications strategy also lends itself to her interest in the emerging field of systemic design.
“Systemic design is distinguished from service or experience design in terms of scale, social complexity and integration – it is concerned with higher order systems that that entail multiple subsystems. By integrating systems thinking and its methods, systemic design brings human-centered design to complex, multi-stakeholder service systems. It adapts from known design competencies – form and process reasoning, social and generative research methods, and sketching and visualization practices – to describe, map, propose and reconfigure complex services and systems.” — Systemic Design Research Network
Jacquelyn has spent the past eight years working as an experience designer on digital projects for financial services, government contracting, music, film, broadcasting, higher education, and content marketing. Her early work includes brand identity design, responsive Web design, UI design for Web applications, and user research. More recently, she has been engaged in design thinking strategy, workshop facilitation, service design leadership, mobile app design for iOS and Android, the co-creation of a new design development program for entry-level designers, and measuring financial well-being. Jacquelyn has attended workshops on systemic design, visual storytelling, experience mapping, and service blueprinting to further her skills in service design, design strategy, and storytelling.
She is currently working on her Doctorate of Design (DDes) in Transition Design at Carnegie Mellon University. Transition design recognizes the need for systems-level thinking and participatory design to effectively create solutions that will lead to more sustainable futures. Over the course of the next three years, she hopes to deepen her understanding of human happiness and motivation, business organization design and management, and the economics of happiness; co-create new ways to evaluate, measure, and discuss success; and generate resources for individuals, communities, and organizations to facilitate human-centered change.
In addition to her work in design, Jacquelyn is also really passionate about strengthening the connection between higher education and industry, and has been heavily involved in campus recruiting, mentoring, and public speaking.
Jacquelyn graduated with an Honors B.A. in Communication Studies (Summa Cum Laude) from York University with a focus on cultural policy and critical technology studies, and a B.A. in English from the University of Guelph.