The Generative Playground: Designing with Systems, Data, and Emergence: A Fall Design Intensive for a World in Motion
In a creative landscape increasingly shaped by automation, machine learning, data, and rapidly evolving creative tools, designers are being asked to think differently about what design can be, how it comes into being, and what role we play in shaping it. This intensive invites students to explore generative design not simply as a technique or toolset but as a mindset: one that shifts design away from fixed, static outcomes and toward adaptable systems, meaningful relationships, and forms that can evolve in response to context, input, and interaction.
At the center of the workshop is a timely question: What is the role of designers when creative work is no longer defined only by static outputs? Together, we will approach design as an evolving conversation between ideas, systems, people, technologies, and the world around us. This intensive is designed to open new perspectives on creative work, encourage cross-disciplinary curiosity, and challenge conventional creative habits.
About Patrik Hübner
As a creative technologist and creative director, Patrik Hübner has worked at the intersection of design and technology for over 20 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data, and storytelling into cohesive visual and narrative branding systems on an international level.
Today, he works as a generative designer and consultant with brands, agencies, and cultural institutions, helping them craft meaningful and engaging experiences across a multitude of touchpoints. As a lecturer at universities, he teaches generative design, gives workshops, and is a regular keynote speaker.
