Tazo Experiential Pop-up
A Burst of Tazo is a pop-up experience designed for the tea brand Tazo. Throughout the user journey, visitors interact at different points to explore and learn about Tazo's environmental goals and Tazo's unique tea flavors.
Explore the design through the visitor journey
Tazo Experiential Pop-up
Upon entering, visitors encounter an installation that engagingly informs them about Tazo’s environmental efforts with an interface and cup conveyer belt.
Upon entering, visitors encounter an installation that engagingly informs them about Tazo’s environmental efforts with an interface and cup conveyer belt.
Tazo Experiential Pop-up
Visitors then move to the flavor tasting room where they can try Tazo’s flavors at different tea stations.
Visitors then move to the flavor tasting room where they can try Tazo’s flavors at different tea stations.
Tazo Experiential Pop-up
Interactive tea stations with smell drawers of tea, dispensers and display cases of tea and desserts.
Interactive tea stations with smell drawers of tea, dispensers and display cases of tea and desserts.
Tazo Experiential Pop-up
Once visitors decide which flavor they like best they can order tea and dessert from the barista.
Once visitors decide which flavor they like best they can order tea and dessert from the barista.
Process
The project began with extensive research into Tazo, including their visual identity, brand essence, competitors, differentiators, and audience.
Moodboarding helped shape the design direction of the experience.
Sketching and storyboarding, along with 2D drawings, a digital 3D model and a physical model were used throughout the design process.
